19th February 2017: Day 31 - QVC

I started buying things on the internet in 2004. It was with Amazon and I bought some books. I looked back on my purchase history recently and saw that in each of the last 2 years I had more orders than in the first 5 years that I had an Amazon account.  I was late coming to the internet-buying party. I remember having conversations with my sister where she would suggest that I buy something on the internet and my response would always be

‘No.’

I was so paranoid that someone would steal my card details or identity or both and at the time I still enjoyed going into bookshops, browsing the latest releases and purchasing my six or so books (usually at 3 for 2). So I suppose I only went on to Amazon to get books I couldn’t find in the shop, because in those days there was no free shipping. Looking at my purchasing history I can see that my orders got into double figures in 2010 – 2012 but it was from 2013 that it started to get higher than 20 orders per month. This is partly because I then started buying things that weren’t books or CDs or DVDs and partly because by then I was in possession of a Kindle and had discovered the benefits afforded by the instant download. I could finish a book, browse the Kindle store for something and within seconds I had it, ready to start.

Goodbye delayed gratification.

Eventually Amazon led to Play.com (for CDs and DVDs) and Play.com led to ebay and now I even get supplements online. The only thing I haven’t yet bought online is clothing.  I can’t bear the idea (and faff) of having to return something if it’s not right. There’s a thought (I still have another 19 days)

Something else I’ve never done is bought anything from the TV.  I’m not sure why? Probably I was a bit worried that I might go crazy and spend all my money on things I saw on telly just because they looked good, not necessarily because I wanted or needed them.  When I’m in a shop and I see something I like but am unsure of, I will usually leave it, think about it and then go back if I feel I may have fallen in love with it. More often than not I forget about it and it sits languishing in the shop. But I think my fear was that like with the Kindle, I would just sit at home credit card in one hand and telephone in the other saying

‘buy’

‘buy’

‘buy’

‘buy’

And on and on until I was eating dog food cause I’d spent all my money.

 

Well today I was reassured.

Today I watched QVC for a couple of hours. I set myself a maximum spend budget and sat back. I watched QVC Style for the first hour (I didn’t notice the actual QVC channel as I scrolled through) and they were selling Lola Rose jewellery. From what I could see it involved two people talking about the jewellery as though they were having a cup of tea in the house with the intention of enticing people like me to buy it.

It didn’t work. In fact, I think that has got to be the dullest television I’ve watched in a long time.

There was an interesting moment when they were selling a Lola Rose scarf and they had someone show the different uses for the scarf; as a very big neckerchief, as a sarong and as a little jacket that was made by tying two corners together – very clever but rather than buy their scarf I started to think about which of mine I could do that with and I have quite a few.

So this went on for an hour and then QVC Style was done for the day and we were directed to channel 16, what I call QVC proper and there they were selling, yes you guessed it, jewellery, but this time the more expensive Clogau I can’t remember how they pronounced it. And if possible this was even more dull. I stayed with it for another hour (doing something else at the same time) but had to switch off when the guy came on to sell fertiliser or something equally gardeny.

 

Have you ever bought something from the TV? What was your experience?

 

Taiwo Dayo-PayneComment